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The TraDigital Talk Show explores the crossroads between traditional PR and new media digital marketing as it relates to the quickly changing world of business communications.

Our hosts are Stefanie LaHart from Boomtown Marketing and Sharon Noot from Noot PR Inc. Two best friends that know it is not just what you say but how you say it that can either build your business or bust it. Stay tuned for insightful conversations and often hilarious real-life experiences about marketing matters from two very different perspectives and two very different women.

Visit the TraDigital Talk Podcast website to read the transcripts and join the conversation.

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Boomtown Marketing is committed to protecting the privacy of visitors to our website, subscribers to our newsletters, and those providing contact information. In addition, Boomtown Marketing is opposed to unauthorized commercial e-mail delivery, otherwise known as spam. Please read the following Privacy and Spam Policy to understand how your personal information is treated. From time to time, Boomtown Marketing may offer new information or services that may affect this policy. If you have any questions or concerns regarding this Privacy and Spam Policy, please send an e-mail to Spam abuses can be notified at


Information You Voluntarily Submit to the Website: We may collect personal information from you such as your name or e-mail address. For example, you may voluntarily submit personal information to Boomtown Marketing by leaving a comment, subscribing to a newsletter, or submitting a contact form. In addition, upon making certain purchases described herein, we may ask you to create a user profile, which would allow you to create a username and password. We will store the username, but your password will not be visible in our records.

Information We Collect from Others: We may receive information about you from other sources. For example, if you use a third-party software through the site, they may transfer information to us for fulfillment.

Automatically-Collected Information: We automatically collect certain information about you and the device with which you access Boomtown Marketing. For example, when you use Boomtown Marketing, we will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the website. We may also collect information about actions you take when using Boomtown Marketing, such as links clicked.

Cookies: We may log information using cookies, which are small data files stored on your browser by Boomtown Marketing. We may use both session cookies, which expire when you close your browser, and persistent cookies, which stay on your browser until deleted, to provide you with a more personalized experience on the website.

The following list includes examples of specific ways we collect personal information from our website visitors and the type of information collected:

Electronic Newsletter: To register online for our electronic newsletters, we request the following required information: (i) name, and (ii) e-mail address. The provision of an e-mail address is mandatory in order to receive our newsletter.

Contact Forms: To contact Boomtown Marketing for the purposes of evaluating or engaging our services or to answer your questions, we utilize numerous forms throughout our site. Required information varies depending on the form and at most includes (i) name, and (ii) e-mail address. The provision of this information is mandatory in order to receive a response from Boomtown Marketing. The provision of the remaining information requested on the registration form is optional.

Online Purchases: When you purchase a product from Boomtown Marketing, we utilize a third-party online shopping system, which is described more fully below. To process your payment, certain standard required information includes address and credit card information. Transactions are secured via SSL encryption and credit card details will never be e-mailed. Credit information is purged from our systems on a regular basis.


Boomtown Marketing may use your personal information in the following ways:

To operate and maintain the website;
To create your account, identify you as a user of the website, and customize the website to your account;
To send you promotional information, such as newsletters. Each e-mail newsletter will provide information on how to opt-out of future mailings by unsubscribing;
To send you administrative communications, such as administrative e-mails, confirmation e-mails, technical notices, updates on policies, or security alerts;
To respond to your comments or inquiries;
To provide you with user support;
To track and measure website performance;
To process payment for purchases you make through Boomtown Marketing;
To protect, investigate, and deter against unauthorized or illegal activity;
To review the effectiveness of our marketing programs and analyze other general demographic trends;
To notify you of new information or services that may be of interest to you; or,
To send promotional materials.


Boomtown Marketing will not share, rent, or sell your personally identifiable information with third-parties. We may, however, share your information with third-parties when we are authorized to share such information.

Additionally, Boomtown Marketing may use third-party service providers to service various aspects of the website. Each third-party service provider’s use of your personal information is dictated by their respective privacy policy. Boomtown Marketing currently uses the following third-party service providers:

Tracking: Boomtown Marketing uses various marketing tools that help us create a better user experience for people visiting our site. These tools allow us to look at aggregated data such as scrolling patterns, clicks, and allow us to run tests to determine which pages result in the best actions. However, your personally identifiable information is not used by any of these tools. We use the following third-party service providers for tracking:

Google Analytics: Privacy Policy

Remarketing: Boomtown Marketing uses remarketing tracking cookies and conversion pixels from vendors such as Google and Facebook to present special offers to you for our products or services over the Google Content Network and via social networks. This means you may see an ad for one of our products or services as a result of visiting our website. In addition, Boomtown Marketing uses custom audiences based on e-mails of subscribers and customers. This allows us to present special offers for our products and services to you via Facebook. However, your personally identifiable information is not used by any remarketing service other than to present you special offers from us. We use the following third-party service providers for remarketing:

Facebook: Opt-out of Facebook remarketing here

Google: Opt-out of Google remarketing here

Newsletters: Boomtown Marketing uses MailChimp as its e-mail service provider. MailChimp collects contact information, distributes our newsletter, and tracks actions you take that assist us in measuring the performance of the website and newsletters. Upon subscription, MailChimp also tracks the pages you visit on the website.

Our newsletters contain tracking pixels. This pixel is embedded in e-mails and allows us an analysis of the success of our newsletters. Because of these tracking pixels, we may see if and when you open an e-mail and which links within the e-mail you click. This behavior is not passed to third-parties. All data submitted at the time of subscription to our newsletter is stored on MailChimp’s servers. You may access MailChimp privacy policy here. At any time, you may be removed from our newsletter list by clicking on the unsubscribe button provided in each e-mail.

We may also rely on a third-party service, OptinMonster, to service certain pop-up subscription boxes. Any information collected by OptinMonster is passed through directly to MailChimp and is not stored by any party other than MailChimp.

Purchases: Boomtown Marketing uses 1ShoppingCart to service payments for some services. 1ShoppingCart processes orders, tracks orders, and affiliate activity. 1ShoppingCart collects personal information such as your name, e-mail address, address, and payment information. All data entered into 1ShoppingCart is stored on 1ShoppingCart’s site. Click here for their Privacy Policy.

All payments processed through 1ShoppingCart use PayPal Payflow. This service stores your name, amount of your purchase, and payment details on their site. PayPal Payflow is governed by PayPal’s Privacy Policy.

Upon making a purchase through 1ShoppingCart, you will receive e-mail confirmations to the e-mail address you provide during your purchase. These e-mails are sent through various services as outlined below:

Surveys: Periodically, we may invite you to complete a voluntary survey. All surveys are completed through Survey Monkey. All survey responses may be submitted anonymously and only your IP address is stored. You may voluntarily enter your name and e-mail address. All data submitted through Survey Monkey is stored on their servers and is subject to the Survey Monkey privacy policy.

Webinars: From time to time, Boomtown Marketing or the Social Media Marketing Society will host webinars, which are hosted by Demio, GoToWebinar or Crowdcast. If you elect to participate in a webinar, you will be required to submit personal information to register and login. You may also receive e-mail communications regarding reminders and playback availability.

All information submitted for your participation is stored by the software hosting the webinar. Please consult their individual privacy policies.

Demio: Privacy Policy

GoToWebinar: Privacy Policy

Crowdcast: Privacy Policy

Contact Information and Website Support: We offer multiple ways to contact Boomtown Marketing, including contact forms, e-mails, and chat. If at any time, you attempt to contact us through a contact form, the information you provide will be stored on our servers.

At this time, your personal information is not shared with any other third-party applications. This list may be amended from time to time in Boomtown Marketing’s sole discretion.

Except when required by law, we will not sell, distribute, or reveal your e-mail address(es) or other personal information without your consent; however, we may disclose or transfer personal information collected through Boomtown Marketing to third-parties who acquire all or a portion of our business, which may be the result of a merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us.

From time to time, we may use anonymous data, which does not identify you alone, or when combined with data from other parties. This type of anonymous data may be provided to other parties for marketing, advertising, or other uses. Examples of this anonymous data may include analytics or information collected from cookies.

If you create a user profile on Boomtown Marketing or the Social Media Marketing Society or leave a comment on Boomtown Marketing, certain information may be publicly visible.

Boomtown Marketing uses cookies to: store visitors’ preferences; record user-specific information on what pages users access or visit; ensure that visitors are not repeatedly sent the same banner ads; or customize our content based on visitors’ browser type or other information that the visitor sends. Cookies may also be used by third-party services, such as Google Analytics, as described herein.

At any time, you may prevent the setting of cookies by the website, by using a corresponding setting of your internet browser and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. However, if users deactivate the setting of cookies in your Internet browser, not all functions of Boomtown Marketing may be entirely usable.

If we change our Privacy and Spam Policy, we will post those changes on our privacy page at


Opt-out: You may opt-out of future e-mail communications by following the unsubscribe links in our e-mails. You may also notify us at to be removed from our mailing list.

Access: You may access the personal information we have about you by submitting a request to

Amend: You may contact us at to amend or update your personal information.

Forget: In certain situations, you may request that we erase or forget your personal data. To do so, please submit a request to

Please note that we may need to retain certain information for recordkeeping purposes or to complete transactions, or when required by law.

At no time should you submit sensitive personal information to Boomtown Marketing. This includes your social security number, information regarding race or ethnic origin, political opinions, religious beliefs, health information, criminal background, or trade union memberships. If you elect to submit such information to us, it will be subject to this Privacy and Spam Policy.

Boomtown Marketing does not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian believes that Boomtown Marketing has personally identifiable information of a child under the age of 16 in its database, please contact us immediately at and we will use our best efforts to promptly remove such information from our records.

Boomtown Marketing is strongly opposed to spam. We will only send e-mail to users that have explicitly requested to receive an e-mail from Boomtown Marketing. Examples may include:

Opt-in subscribers to the Boomtown Marketing Newsletter
Users that complete a contact form
All communication will be related and relevant to what you have requested.
Boomtown Marketing contains links to other sites. Please be aware that Boomtown Marketing is not responsible for the privacy practices or the content of such other sites. We encourage our users to be aware when they leave our site to read the privacy and spam policies of each and every website that collects personally identifiable information. This Privacy and Spam Policy applies solely to information collected by Boomtown Marketing.

HOW DO I CONTACT Boomtown Marketing?
If you have any further questions or comments regarding the Boomtown Marketing website or this Privacy and Spam Policy, you may contact

We may disclose personal information when required by law or in the good-faith belief that such action is necessary in order to conform to the edicts of the law or comply with a legal process served on our site.

GROW IT & GO Social Media Strategy Session $497 (90 minutes)

Do you want to use your social media to increase your sales and grow your audience? Then you need a well thought out strategy that utilizes your social strengths and helps to create the kind of engagement that turns your casual viewers into raving fans. In your 90 minute Grow It & Go session we will:

  • Create an actionable guide to follow that will align your social media interactions with your audience and business goals

  • Review your social engagement and create a script to increase your comments, likes and shares

  • Get access to social media tricks and hacks that will ensure the algorithms never hide your posts again

  • Identify the 3 Steps you must take right now to power up your audience interaction


You will come away from your GROW Session with a written action plan including step by step instructions to increase your social engagement, attract new audiences and increase your authority in the podcast playground. Plus you will get a bonus marketing script to help promote your next 4 podcast shows with social media initiatives.


Continued support to your growth goals can be achieved with my follow-up packages.


Individual Session Package $297 (60 mins)

This individual session will integrate new social media tools into your business, add any new events or features of your business and highlight new formats of your show or guests. During this one hour call we will create an action outline for you to follow that will align your social media actions with your audience and business goals. You will get valuable behind the scenes tips and hack that will increase your engagement and get your audience talking. This individual session is offered as a way to keep your strategy fresh in the ever changing social media landscape. Each individual session is one hour via phone.


Dual Session Package $397 (120 mins)

This dual session package give you more access to strategy development during the month to allow you to fully maximize your audience growth potential. You get all of the features of the Individual Strategy on a deeper level. We will look at your show outlines for the month, review the guest list, create conversational guides for you to use on social media to promote your shows. We will review your social stats to gauge what works and what should be revised.Plus give you step by step directions on how to use native social media tools like live video to make sure your posts are getting seen by your audience. This dual session is 2 hours via phone and can be split into one hour blocks to maximize your time.

Schedule your free 15 minute session now.

Coming soon

This is an example page. It’s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:

Hi there! I’m a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin’ caught in the rain.)

…or something like this:

The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.

As a new WordPress user, you should go to your dashboard to delete this page and create new pages for your content. Have fun!

Featured Products

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